There are similarities between selling a book, and selling a bunch of beekeepers on new beekeeping techniques. This was a course I arranged for Wadawida beekeepers in 1970. You have to get the word out, but now we have social media. Then I had to drive all over Taita Hills, Kenya, to get the word out about the course. Now I should be able to get the word out about my new books from my easychair!